What is the origin of JulieMay? What reveals your brand concept?
JulieMay was founded on the story of mother and daughter. When Julie developed a skin rash after the birth of her second daughter, Tiffany looked for a way to help her mum find a sustainable way to treat her rashes. Deciding to leave Edinburgh University, where she was studying law, Tiffany took up finding innovative ways to design lingerie to support her mum, which later transpired into a passion for helping other women find comfort and to regain their confidence through feeling included in a huge market that wasn't designed to support them.
JulieMay is an allergy-friendly lingerie brand. Made with GOTS-certified organic pima cotton and soft silk, JulieMay’s lingerie is super comfortable and allergy-friendly for those with sensitive skin. No synthetic fibre, latex/nickel free, no exposed elastane nor harsh chemicals. Comfort with great support.
Our products have been tested by dermatologists and certified by the Allergy Free UK. Many of our customers have regained their confidence and comfort as our products are feminine, allergy-free, sustainable, and ethically made.
What does the word “Sustainability” mean to you and how do Sustainability issues impact you as a brand?
JulieMay Lingerie has three unique brand values:
Allergy-Friendly: Allergy-Free UK has certified all my products to be friendly for people allergic to synthetic fibres, latex, elastic and sensitive skins;
Organic: we use Certified Organic Pima Cotton as the main fabric to make the collections luxuriously soft; We only use eco-friendly detergents and softeners during the washing. No harmful dyes and bleach are being used.
Ethical: At JulieMay, all products are made at the exclusive production site, conforming to sustainable, environmental-friendly, and fair wage standards. We use recycled and recyclable paper packaging. And we are conscious of the energy and water usage during production. We use a small vat to minimize water usage during the dyeing process.
At JulieMay Lingerie, we always have a sustainable-first ethos, with thoughtfully-made products responsibly manufactured from premium fabrics crafted from Organic Pima Cotton.
What is your strongest commitment in terms of Sustainability in your business? What could you do better?
As a sustainable brand, we work with Greenspark. With every order our customers place, we plant trees in the Eden Reforestation Project, an UN-endorsed project in Nicaragua. We also donate part of our sales to support the Plastic Bank project to help over 5,000 people in Haiti, Brazil, the Philippines, and Indonesia earn a fair, sustainable income by collecting plastic waste. We continue to expand our impact via our partner Greenspark to support more projects like Hydroelectric Energy in Chile and improving cookstoves in Malawi to offset our carbon footprints. JulieMay Lingerie is making a big impact on the existing market and providing the best underwear in the allergy-free market.
At JulieMay, we’re passionate about empowering women, so we have partnered with Uncommon Threads.
Uncommon Threads is a nonprofit empowerment boutique for women based in Lawrence, Massachusetts, one of the poorest cities in the USA. They help low-income women see and feel their true potential with clothing and images to build self-esteem and self-worth.
We also partnered with the University of Portsmouth to support their research in Breast Health. And we are looking to create so much more and give back to our female UK communities.
We are in the process of working with more amazing charities that work with recycling bras to donate to women in need in the US and around the world and with charities supporting people touched by breast cancer.
What are your main objectives for the next 5 years?
We will keep growing in the UK and expand to the US and Australian markets as we see potential there. We are selling B2B to local boutiques and looking to reach a wider market. We hope to continue growing our community of beautiful women and empowering them to feel confident in themselves.
What is THE product that at best represents and defines JulieMay? And why?
I will say Ashley because the brand's mission is to make comfort bras elegant and feminine. We want to convey that comfort bras can also be attractive and sexy. Many customers find confidence in wearing our collection and, most importantly, feel comfortable without any skin reaction.
10% discount on the first order.